Shout out to my power company?

Yes, surprisingly.

Turned the heat on tonight, and no heat.
Called my uncle to come over and show us how to light the pilot, but he couldn't figure it out.
Called my power company (National Grid) and they said they would send someone over, for FREE, to light it.
Thirty minutes later, my doorbell rang (7pm). It was the flippin' power guy. Five minutes later, the pilot light was lit. Rock on National Grid!

Unfortunately, we still have no heat, so have to call the furnace guy tomorrow. :(
But, I can promise you I won't be bitching about my gas/electric bill this winter!